Background

VIX had been launched as the free streaming service of the recent Televisa and Univision junction. Our goal was to launch VIX+ that was the premium version of the service, and to do so we were using the exclusive latin movie launches. The main challenge was to do so in a way that connected with hispanic US audience, as well as in México and LATAM.

Idea

Celebrate that finally we could enjoy OUR MOVIES in the way we like it, because hispanic culture has a particular way of enjoying movies, we have a different humor, a different drama, and a different horror, so now we could find all that in movies made by us and for us.