Background

In Mexico there are more than 6 million people with some type of hearing disability who are left outside everyday activities. That’s why we decided to create an action that makes them visible and at the same time teaches mexicans ther first sign words.

Idea

We transformed the traditional word soup with wich most of us learned our first words as children, into an inclusive an didactic experience. We created a new product changing the alphabet letters for the mexican sign language. The idea came to life on National Sign Language day by inviting families to a landing page where they could learn their first words.

Results

What started as a special edition, today is a product under development to reach stores in 2023. Thanks to the interest and comments of people asking and thanking for our Sign Soup.
The platform was part of a series of actions awarded in 2022, on several festivals such as Clio, One Show, IAB, Effie, Ojo de Iberoamérica, Cannes Lions, among others.